What Social Media Means for Small Business

Does social media matter for small business?

Does social media matter for small business?

If you have a small business, you know how hard it is to do the million and one things you need to do daily. You wear so many different hats and juggle many balls. I bet you are thinking that having a social media presence is just one more thing that you don’t have time for, right? You probably also think that tweeting and posting are a waste of time and energy too. Well, let’s talk a little bit about it.

The way customers interact with small business has changed dramatically over the years. They now want to interact and engage with these businesses digitally. That means they are looking to connect on social media using their mobile devices. It is crucial that small business owners deliver on this type of experience.

In a Microsoft survey, c...

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2017 Social Media Images Sizing Guide

One of the biggest hassles of having a bunch of social media pages and profiles is trying to get your logo and images to fit right on them. Here, our friends at Constant Contact have made this great sizing guide for us!

I hope you find it helpful!

2017 Social Media Images Sizing Guide

2017 Social Media Images Sizing Guide

For all your social media needs be sure to contact us and follow us!

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How to Protect Yourself When Using Social Media


Sometimes it is a scary world out there, and we need to protect ourselves off-line as well as online. Here are some statistics:  There are 3.175 billion internet users, this is half of the world’s population. – There are 2.2+ billion active users of social media. – More people in the world have smart phones than toothbrushes.  Wait…..what?  That is a lot of people. How do you protect yourself when you are online?  Especially if you are involved in a stalking or domestic violence situation? We are not talking about just being mad at a friend. We are talking about distancing yourself from someone who wants to bring harm to you, physically, mentally or emotionally.

 Here are some steps you can take to protect yourself.

 First, you may want to become less visible on the internet...

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The Importance of Video Marketing for Business

Do you know what the difference is between a human being and a goldfish? The average attention span of a human being is 8 seconds. This is 1 second less than a goldfish. With people being bombarded by information, non-stop, at all hours of the day it is no wonder that our attention spans are getting shorter and shorter. How does a business fight for that precious initial 7 seconds on social media? You grab them with video!


 Here are some great stats generated by Insivia that demonstrate the power of video

~ YouTube reports mobile video consumption rises 100% every year

~ 90% of users say that seeing a video about a product is helpful in the decision process

~ 65% of executives visit a marketer’s website and 39% call a vendor after viewing a video according to Forbes

~ 92 % of mobile v...

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Plan Your Best Holiday Ever Using Social Media


Tis the season! Time to gather with your friends and family to celebrate! What are your plans? Will you host a large dinner or just gather with your closest friend for Friendsmas? What kind of presents will you get everyone? It can be a  very overwhelming time of year. Let your Facebook, Instagram, Houzz and Pinterest accounts help you plan and enjoy the holidays!

 When you are connected with your closest friends and relatives they are showing you their loves, hopes and desires. Small hints are given on a daily basis. Pay attention to these hints and give them what they for the holidays. Facebook is a great platform to see people’s daily lives...

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Using Social Media to Tell Your Story


So…what’s your story?

Who doesn’t love a great story? Storytelling has been a part of our lives since the evolution of man. Drawings on cave walls depicting the hunt. Moving through time to become verbal stories handed down from generation to generation. Scary stories around the campfire. Igniting your imagination with colorful, visual images that evoke all kinds of emotions. Joy, triumph, sadness, fear. Have you told your story?

Social media is the perfect platform to tell the story of your life and the story of your business. People want to know the story behind everything...

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Nailing Your Online Presence Workshop

Join me along with a great group of experts as we help you Nail Your Online Presence on October 11th in Parsippany NJ! From SEO expert Bill Treloar of Rank Magic, website expert Valerie Paik from TAG Online, content creation expert Sue Toth of Editing and More by Sue and myself as the social media expert, we will walk you through the importance of all aspects of your business’ online presence.

We are also proud to have Walt Blau from Generic Brand Human as our moderator for our panel discussion. Register today to reserve your spot and get all your questions answered!

For more information and to register click here: http://conta.cc/2bCq1p0

Event location: Ashland Studios, Parsippany, NJ



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Google Revolutionizes Adwords – Businesses Need To Know This!

I am very pleased to have Dan Rudy of Leading Edge Digital as a guest blogger this month. His extensive knowledge of Google and SEO are so valuable. I am lucky to consider him a great business acquaintance and friend.

In case you missed it, May 24th 2016 was an historic day in Google’s history, when they introduced the biggest changes in adwords since the founding of the company. 

Adwords is the sponsored (paid) section of the Google search engine, which along with the organic (unpaid) and the local map section (unpaid) sections, forms the results when you search for a term on google.com.  Adwords also includes their YouTube video network as well as the Google Display Network (GDN) – display banner ads...

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Social Media Intensive Workshop for Business Owners

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Feeling frustrated or overwhelmed with social media?   Wondering if you are taking the right steps with your social media marketing for your business? Is your business located in Morris County, Warren County or Sussex County?

Please join me for my next Social Media Intensive!

In this four hour, hands-on workshop, we will dive deep into each platform and discuss how to effectively use each platform to market your business. The best part is that it is hands-on so you can work on your profiles and presence right away!

We will cover:

  • Proper page and profile setup and security
  • Platform best practices
  • Tips and tricks for posting and engagement
  • Getting your social media questions answered…and so much more!

For the best experience please bring your laptop!

Seating is limited so register today...

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Summer Lovin’ and Your Social Media

summer lovin

Summer is here! The days get longer, people slow down, vacation time is approaching and we want to share it all with our friends and family on social media. Why not make the most of your social media this summer and get yourself and your family involved in some fun challenges.

If your kids are glued to their phones and tablets all day every day then why not spark their imagination and creativity? Here are a couple of fun ways to challenge yourself and your family to take a look around and notice the great things our world has to offer. Smart phone technology now makes it easy to take great pictures so there is no additional costs involved...

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