Category Video Marketing

The Importance of Video Marketing for Business

Do you know what the difference is between a human being and a goldfish? The average attention span of a human being is 8 seconds. This is 1 second less than a goldfish. With people being bombarded by information, non-stop, at all hours of the day it is no wonder that our attention spans are getting shorter and shorter. How does a business fight for that precious initial 7 seconds on social media? You grab them with video!


 Here are some great stats generated by Insivia that demonstrate the power of video

~ YouTube reports mobile video consumption rises 100% every year

~ 90% of users say that seeing a video about a product is helpful in the decision process

~ 65% of executives visit a marketer’s website and 39% call a vendor after viewing a video according to Forbes

~ 92 % of mobile v...

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